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Audio-visual event rigging setup

Audio-Visual Event Technology

Genfocus AV is the Saudi Arabia division of AVTEC International, one of the GCC's leading audio-visual production and event technology companies. With AVTEC serving Dubai and the GCC region since 2016, we bring a decade of engineering excellence, technical reliability, and creative innovation to every project.

AV Capabilities

Event Technology Across Key Experience Disciplines

From rigging, lighting, and audio to video, staging, power, and creative direction, Genfocus AV delivers integrated event technology packages for concerts, exhibitions, conferences, festivals, gala events, and public activations across Saudi Arabia.

Rigging & Truss

Rigging & Truss

The Structural Backbone of Every Event

Genfocus AV presents rigging and truss solutions focused on stability, safety, and reliability for concerts, exhibitions, conferences, and gala events.

  • Aluminum truss rental
  • Ground support systems
  • Overhead rigging for lighting, LED, and decor
  • Structural load calculations
  • CAD-based rigging plots
  • Certified rigging teams
  • Load-bearing compliance
  • Hardware certification
  • Redundant safety measures
  • Venue-specific compliance in KSA
  • LED screens
  • Stage lighting
  • Audio systems
  • Visual installations
  • Branding structures
Lighting Solutions

Lighting Solutions

Transforming Spaces With Light and Atmosphere

Lighting shapes mood, emotion, and audience focus across corporate events, exhibitions, concerts, galas, and festivals.

  • Moving heads and wash fixtures
  • Profile, spot, and beam lights
  • LED bars and pixel-mapped fixtures
  • Architectural uplighting
  • Control desks and DMX systems
  • Effects lighting such as hazers and strobes
  • Conceptual lighting design
  • Stage lighting for performances
  • Architectural and ambient lighting
  • Timecoded light shows
  • Venue-specific lighting plans
  • Rigging and fixture placement
  • DMX programming
  • On-site operation
  • Live show cues
  • Event-based transitions
Audio Solutions

Audio Solutions

Crystal-Clear Sound for Every Event in the Kingdom

Genfocus AV positions audio as the foundation of event experience, with systems designed for clarity, depth, and seamless coverage for conferences, exhibitions, concerts, festivals, gala dinners, and government events.

  • Indoor and outdoor line-array speakers
  • Point-source systems
  • Subwoofers and stage monitors
  • Digital and analog mixers
  • Wireless microphones and in-ear systems
  • Amplifiers and processing units from leading brands
  • System design and acoustic planning
  • On-site tuning and calibration
  • Live mixing and show control
  • Timecode and playback programming
Video Solutions

Video Solutions

High-Impact Visuals for Events Across Saudi Arabia

The video delivery stack combines LED technologies, processors, and media servers to create immersive visual environments for events of all scales.

  • Indoor and outdoor LED walls
  • Curved, modular, and custom LED configurations
  • Projection systems
  • Media servers and show control
  • Video playback and switching systems
  • Multi-screen setups
  • Dataton Watchout licensed operators for Watchout 6 and 7 synchronized playback
  • Resolume Arena for live visuals, projection mapping, and interactive installations
  • Millumin for synchronized lighting, video, audio, and interactive cue control
Staging

Staging

Engineered for Strength, Safety & Spectacle

Genfocus AV provides stage platforms for corporate presentations, concerts, public activations, and premium showcase environments across the Kingdom.

  • Modular stages and risers
  • Outdoor festival stages
  • Custom stage builds
  • Catwalks and fashion runways
  • Multi-level stages
  • Steps, ramps, and accessories
  • Structural planning
  • Load calculations
  • Material selection
  • Assembly and finishing
  • Safety inspections
  • LED walls
  • Lighting rigs
  • Audio systems
  • Scenic and decor elements
Power Solutions

Power Solutions

Reliable Energy for Every Event

Power distribution systems are engineered for complex technical event setups across Riyadh and the Kingdom, with stable delivery and dependable on-site support.

  • Power distribution boards
  • Cabling and connectors
  • Load planning and distribution
  • Backup systems
  • On-site electrical technicians
  • Stable, continuous supply
  • Proper load balancing
  • Redundancy for critical systems
  • Safe cable routing and protection
Art & Concept

Art & Concept

Creative Vision Meets Technical Excellence

Creative direction and event concept development come together to build immersive audience experiences with a clear path from idea to execution.

  • Event theme development
  • Stage and scenic concept design
  • Visual storytelling
  • Content direction for LED and projection
  • Immersive experience design
  • 2D/3D renders and previews
  • Feasible
  • Safe
  • Cost-effective
  • Technically sound
  • Executed with precision